New Google Custom Audiences -now live!

I read this morning about the new Custom Audiences just landed in our Google Ads accounts on Marketing Land and I could not wait to try them! Such a smooth change, so much easier to use and looks more powerful as well. You can now choose in an easy and simple way if you wantContinue reading “New Google Custom Audiences -now live!”

How to understand the value of Video Advertising and measure performance

The reason I love digital marketing is that you can measure almost everything and know exactly what’s working and what’s not. Simply put, if you see conversions coming through, you know you’re doing it right. When it comes to video campaigns, however, I often found myself fumbling around metrics unsure how to measure performance. YouTubeContinue reading “How to understand the value of Video Advertising and measure performance”