I read this morning about the new Custom Audiences just landed in our Google Ads accounts on Marketing Land and I could not wait to try them! Such a smooth change, so much easier to use and looks more powerful as well. You can now choose in an easy and simple way if you wantContinue reading “New Google Custom Audiences -now live!”
Category Archives: Display
Why should Remarketing be part of your Digital Strategy?
As a user you’ll probably already know, as digital marketers we see it every day in your Google Analytics account: users don’t convert straight away the first time they land on your website. As much as we all wish it was that simple, conversion paths can require different steps. Before getting down to the purchaseContinue reading “Why should Remarketing be part of your Digital Strategy?”
Elisabetta | Paid Media Specialist 