Google Gallery Ads, a game changer?

When Gallery Ads were announced last May during the annual Google Marketing Live conference I must admit I got pretty excited. What are Gallery Ads and are they available yet? Gallery Ads are more visually compelling ads that are only available on mobile. They offer a scrollable gallery of 4 to 8 images and aContinue reading “Google Gallery Ads, a game changer?”

How to understand the value of Video Advertising and measure performance

The reason I love digital marketing is that you can measure almost everything and know exactly what’s working and what’s not. Simply put, if you see conversions coming through, you know you’re doing it right. When it comes to video campaigns, however, I often found myself fumbling around metrics unsure how to measure performance. YouTubeContinue reading “How to understand the value of Video Advertising and measure performance”