Google has been releasing some very interesting, new features in the last few weeks. New columns (Conversions by conv, time), Lead extensions and now Combined Audiences for Search Ads. Exciting times! I’ve been waiting for the possibility to layer audiences for quite a while but my interest was more on the Display network as IContinue reading “New Combined Audiences for Google Search Ads campaigns”
Tag Archives: adwords
Google Gallery Ads, a game changer?
When Gallery Ads were announced last May during the annual Google Marketing Live conference I must admit I got pretty excited. What are Gallery Ads and are they available yet? Gallery Ads are more visually compelling ads that are only available on mobile. They offer a scrollable gallery of 4 to 8 images and aContinue reading “Google Gallery Ads, a game changer?”
Elisabetta | Paid Media Specialist 